TikTok is introducing a updated setting that enables them to cut down on the quantity of AI-made videos appearing in their streams. This move comes as the platform announced that it currently hosts over 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale release. This shift comes amid a increase in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the quickest rising video streams on a competing service only show content made by AI. A significant portion of this material is considered mass-produced AI material, a phrase for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, including AI artwork to educational videos, and we want to provide users the power to increase or decrease of that, according to their own choices,” commented a company executive.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 mn videos are added to the app each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Users will be able to decrease or raise the level of artificial media they view by using the “manage topic” option in the app and choosing the AI content topic. Additional categories that currently be adjusted under the filter encompass current affairs, clothing, beauty, and movement.
Platform Guidelines
The platform’s policies mandate creators to label convincing AI-made content, and it bans dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the platform will now add an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from trying to bypass the tagging system.
Educational Initiatives
TikTok is additionally launching a $2 million educational fund for professionals and institutions to produce informative material about responsible artificial intelligence. This project will assist charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over plans to lay off hundreds of safety staff in the United Kingdom. It is set to eliminate hundreds of positions in its trust and safety department in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official explained that human moderation would still have a role, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is really helping us work at speed.”
